If I told you that Facebook would help you cut marketing costs, whilst increasing leads, you probably wouldn’t believe me. However plenty of our clients have experienced this themselves, so we are now going to give you some tips on how you can increase your leads whilst cutting your marketing costs.

Facebook’s advertising platform is growing and growing, both in number of users and number of features. For this reason alone, businesses are turning to it in order to increase their reach, target their adverts more specifically, and achieve a lower cost-per-click.

Using their advertising platform, you can choose from a number of goals you would like to achieve – whether it is making more sales or simply driving more traffic to your website, Facebook gives you various options to help tailor your advertising campaign and make it run more efficiently.

The number of targeting options Facebook provides is also fantastic – some would say that it is the world’s largest database, as Facebook knows A LOT about each of its users. You are able to use this information to your advantage when creating an ad campaign, by setting it so that your adverts are only shown to Facebook users that meet your criteria – this could be an age group, gender, a city they live in, or one of a huge number of other factors.

By getting your targeting options right, you can ensure that only your target audience are shown your adverts. This means that everyone seeing you ad is a potential customer, therefore minimising the number of people clicking your advert that aren’t your ideal customer. This, combined with the fact that Facebook’s cost-per-click (CPC) is lower in general than Googles’, means you are able to get your advert in front of the right audience, at a price that is easier on the wallet.

If you’d like to create advertising campaigns that work, click here to get in touch!

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